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| Advertising
with Navy News Online |
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Welcome to the Navy News Online media pack. The aim of these
pages are to help you find all the information you need to see
why
Navy News Online is a great place to promote your company.
We will explain how, why and where you can buy banner space, set
up a sponsorship or place a classified advert. You will also find
technical information and a way to contact us for more help.
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| Introduction |
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The Internet is turning out to be one
of the most flexible and significant marketing mediums in history.
This revolutionary and exciting market place offers advertisers a
unique opportunity to keep their message fresh and up to date, to
display their products/services to a mass of audiences.
Ex-pat communities and ex-Service Associations browse the Web Site
to keep in touch with present developments and old shipmates, while
foreign embassies and Press Correspondents scan its pages, regularly
picking up items they have missed through the usual lines of communication.
The Web Site features RN operations, developments in ships and naval
aviation, ships' fact cards, picture galleries, organisational changes,
charitable works, events, sport, historical features, film reviews
and Navy News' Young Readers Club. All this is backed-up by over 700
archived articles, reflecting the wide range of appeal.
The Internet allows you to communicate a deeper message - a one
to one relationship with your customers who can interact and respond
24 hours a day, 365 days a year.
- Navy News Online is the online news of the Royal Navy.
- The same Award Winning editorial team write for both the printed
and online publications.
- Navy News Online benefits from this close association with the
newspaper; the reputation, goodwill and brand recognition enjoyed
by the paper has allowed the Web Site to gather a large audience
over a relatively short period.
Promote your company through Navy News Online allows you
the advertiser to target a clearly defined, international market.
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| Navy News Online won a third award
of Excellence in four years from the British Association of Communication
in Business |
Surveys have shown that Navy News is by far the
single most important source of information for a wide range of
RN related topics
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| Online
Advertising? |
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| Narrow Definition |
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| Internet advertising means a web banner,
micro button or other advert i.e. a World Wide Web site owner
will offer to display an advertisement on their web pages, by
placing the ad in a box somewhere on the page, usually at the
head or the foot. |
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| Broad Definition |
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| This takes into account all sorts of methods
of product, brand and corporate promotion, including the Web
banner, micro buttons, links and other devices used on Web pages,
site-sponsorship deals, cross-media promotion involving branding
of the Web Site as part of the package, Email distribution lists
and many others. |
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| Why advertise
with Navy News Online? |
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Since it's creation in 1999, Navy
News Online has gone from strength to strength. In 2000, 2002
and 2003 the site
won awards of Excellence from the British Association of Communication
in Business.
The site now records over 75,000 unique user sessions per month,
which continues to grow.
- Communicate your message to thousands of people in and out of service
who use the site to keep up to date and buy online. |
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Building on the established Sales department
of Navy News we have the experience to help you implement a highly
successful online campaign. Our dedicated sales team is committed
to creating customised solutions to meet your goals to reach UK and
international Web users. We offer creative opportunities for you to
target your audience including, banner, micro button, dedicated page
and classified adverts. Whatever your goals, we will help you achieve
success online! |
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| Top Quality Content & More |
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More than just a Web Site for the Royal
Navy, Navy News Online brings together top quality, award-winning
content, that provides the user with access to the Royal Navy at the
touch of a button. |
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Navy News Online, like the Royal Navy,
can be found across the world. Our largest audience is naturally the
UK but it is interesting to note that over 18% of our browsers are
based in Northern America. We also have significant numbers browsing
regularly from Australia, Asia and Africa and of course Europe. |
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| Which type of
medium is best for you? |
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| Over 18,000 visitors every week |
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Navy News can offer creative opportunities
for you to target your audience in a medium that will suit your marketing
strategy and budget. Either supply your own artwork or use our experienced
in-house design team to create your advertisement for you. Either
way we can offer advice on the best method to communicate your message. |
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| Navy News' traffic scheduling system |
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For banner and micro button adverts
we use a traffic scheduling system that circulates your advert to
the particular pages you have requested (subject to availability)
at an even rate to ensure that your advert receives fair and equal
rotation. We use a system of Dynamic Rotation for our clients so that
adverts will remain visible on a particular page for a short duration
before changing. |
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Sponsorship offers the chance to target
multiple marketing campaigns and show a range of products or services
you may have on offer. This will be in the form of a banner, which
is situated in the top on the right hand side of every 'news' story
page within the Navy News Online Web Site.
Each week an Email newsletter is sent to our opt-in database of
newsletter subscribers. At least three stories that have ben added
to Navy News
Online over the previous week are highlighted, with direct links
to the stories added.
The banner can either be provided by yourselves or designed for
you by the Navy News Online design team (an additional fee may
be charged
for these design services).
Two sponsorships offered are:
News - this is a great opportunity to be the exclusive advertiser
on over 900 news story pages.
News stories are added online daily, and cover the spectrum of Navy
business; it could be a Royal Navy warship involved in a dramatic
rescue on the high seas, an announcement about new ships or equipment,
a port visit in some exotic country or a reflection on some aspect
of the Navy's history.
These may be breaking stories which have not yet been in print, updates
of items which appear in the Navy News paper, or more detailed versions
of the printed text with a gallery of pictures.
Stories can be accessed through the home pages of our Navy News Online
and Young Readers sites. Every news story is archived and searchable
through our online Search facility.
Features and sport: Combined, these sections have over 200 pages.
Our features section provides a wealth of background information on all aspects
of the Royal Navy, perhaps following an expedition through the mountains and
jungles of Asia, or the anniversary of a particular historical event.
Picture specials are also produced on such diverse subjects as multinational
submarine rescue exercises, mine clearance work in the Baltic, and helicopter
operating trials.
Our sports section provides details of major Naval sporting events, including
Navy cup matches, Inter-Services tournaments and sporting tours to the four
corners of the Earth.
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Banners make up the majority of advertising
inventory within Navy News Online. They offer prime placement for
the advertiser's message as they are positioned at the top of Navy
News' content pages. Banners are a great vehicle for creating brand
awareness and for driving traffic to your site. The graphic can be
static or animated.
Banners on Navy News Online must conform to the IAB standard large
banner dimensions of 468px by 60px with a maximum file size of 20k
which can be set to endless looping at a resolution of 72dpi. The
banner may be linked to either an Email address, your own website
or a dedicated page.
Dimensions of 468px by 60px with a resolution of 72dpi
Inclusive of link (Email or web): £75
Situated on two specified pages within the site. |
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These are small animated buttons which
are placed in one of three advert spaces situated on the left-hand
side of our main section introduction pages (please ask for exact
pages). The graphic can be static or animated to suit your requirements.
The button may be linked to either an Email address, your own Web
Site or a dedicated page.
Dimensions of 120px by 40px with a resolution of 72dpi
Inclusive of link (Email or web): £45
Maximum file size: 12k
Placed in one of three spaces situated on the left-hand side of the
main section introduction pages. |
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If you have a comprehensive message
to get across to your customers you may want to use a 'dedicated page'.
Linked from a banner or micro button advert, the page can be designed
to your individual requirements.
To communicate your message in the most effective manner, our design
team can modify any text and graphics that you have to hand. Reply
forms, additional links and forms of interactivity can be built into
the page. During the duration of the run the content of the page may
be updated if the text and/or graphics can be Emailed to us.
The design and implementation of the page has a one of cost off £175 but must be linked from one of the other advertising mediums at additional
cost. The page can be of full screen size e.g. a fixed screen of 800px
by 600px or expand to higher screen resolutions, and will 'pop-up'
when the link is clicked. |
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A simple but effective method of getting
your company name seen by the users of Navy News Online. Split into
nine categories the Classified section is used by our browsers to
search for specialist companies and information.
This may contain a maximum of 300 characters including spaces, £5
per 100 characters thereafter with a maximum of 500 (including spaces).
Dimensions of 135px by 50px with a resolution of 72dpi.
Without link: £15
With link (to Email or Web Site): £20
Situated on a specified page within the site. |
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| Our Rates |
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| At a glance |
Below is the current advertising opportunities
available within Navy News Online. The Services, products, and prices
are subject to change. Contact Sheila Thompson or email advertising@navynews.co.uk
for series discounts and special packages. All prices are cost per
advert per calendar month unless otherwise stated. We offer online
statistical reporting if required. |
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Advert Type
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Linkage
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Cost per month
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Dedicated page
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| Classified |
Without link |
£15 |
Yes |
| Classified |
With link |
£20 |
Yes |
| Micro button |
With link |
£45 |
No |
| Banner |
With link |
£75 |
Yes |
| Dedicated page |
From link |
£75 (banner) |
Yes - £175
set-up fee |
| Sponsorship |
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POA |
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Navy News reserves the right to change
without notice any of the afore going services and prices.
Our advertising team is waiting for your call and we can assure you
that the same high standards of customer care, which have been applied
over the years, will continue. Your best interests are our prime concern.
Let us help you to make the most of your company, its products or
services. |
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Contacts:
Advertisements
Navy News
HMS Nelson
Portsmouth
PO1 3HH
Tel: +44(0)23 9275 6951, +44(0)23 9272 5062, +44(0)23 9272 4226
Fax: +44(0)23 9283 0149
email: advertising@navynews.co.uk
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| Terms and Conditions |
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Materials and instructions
must be submitted at least one week before your schedule begins. See
Formats and Specifications for copy, submission
and file requirements. |
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Navy News makes no guarantee
for on-time integration of late materials. Artwork that does not meet
banner dimensions or file size specifications will be modified before
integration. |
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A signed space order form must be
received before materials can be integrated. Navy News will provide
advertisers
with a monthly bill for their online activity. Navy News offers bona
fide agencies a 10% discount. Navy News reserves the right to reject
(at any time) any advertising material or advertiser. See our full
Terms & Conditions for other caveats. |
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First payment required in advance from
all new agencies. First three payments required in advance from all
other advertisiers. For approved accounts payments required within
30 days of invoice. Credit card payments accepted. |
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Our internal traffic system allows
for fair and equal rotation across days/weeks of each month. |
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Our graphics team can create your advert
from existing artwork, which will be proofed for your approval. Minor
changes to the creative or typographical content will be made free
of charge. Any subsequent changes will be charged at £35 per
proof. Authorised signatory must sign all proofs before the advert
is posted onto the Navy News Web Site. |
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All creative designed by Navy News
is covered by Navy News copyright.
Full terms and conditions are supplied with the booking form. |
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| Formats &
Specifications |
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Supply either on disk; Iomega 100Mb
or 250Mb, 3.5" Floppy Disc; CDR, or alternatively Email to support@navynews.co.uk
Banner adverts should be no more than 20k and 12k for micro button
adverts. These file sizes apply in all circumstances.
All graphics at the time of placement within Navy News' site must
be no more than 72dpi. |
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Simple Creative GIF Animation is accepted
with no looping limit. |
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JPEG files must be suitably compressed,
but may still use millions of colours. |
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Rich Media
Flash/Shockwave |
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Since not all browsers
support Flash/Shockwave, the banner code must be degradable and must
serve a backup GIF file.
Navy News Online does not allow banners to automatically download
plug-ins or ask the user to download plug-ins. Advertisers must provide
code that automatically recognizes whether or not the required plug-in
is installed. If the plug-in is not detected, a backup GIF should
be served.
Advertisers must not modify the Menu command in the html which specifies
what type of menu the viewer receives when right-clicking (Windows)
or command-clicking (Macintosh) the movie area in the browser, this
must be left to the default of True. Since click through locations
must be hard coded into flash movies, we cannot track click through
results on Flash/Shockwave. |
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We can create or accept HTML code to
be placed in the banner space. Due to the differences in how Macintosh
and PC render pop-up menus and text entry fields, please allow extra
horizontal space so that they do not extend beyond their intended
width or height. |
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Since not all browsers support Java,
and users can disable Java, the banner code must be degradable and
must serve a backup GIF file. |
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We do not accept video formats. |
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Audio banners are only permitted with
user interaction. The user must mouseover or click on the banner before
any sound is played. |
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| Glossary |
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So we don't confuse you with unnecessary
jargon we have included in this pack a few of the words that you may
hear used when referring to the Internet |
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A graphic image on a Web page that
links to a location of the advertiser's choice (e.g. the advertisers
Web site). Ad banners are currently the most popular type of online
advertisement. |
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A specific advertising opportunity
on a Web site. Examples of ad products are banners, transition ads,
column ads, tickers and more. (See the ad type section). |
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| Ad Requests (ad impressions) |
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A request to a server to return an
ad to the appropriate Web page. The IAB issued proposed standards
using ad requests as the unit of measure for counting Web ads. |
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A returned ad, by the server, to a
user each time they request a content page with an ad on it. |
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An animation created by combining multiple
GIF images in one file. The result is multiple images, displayed one
after another, that give the appearance of movement. Research indicates
that animated banners are more effective than static banners, generating
higher ad awareness, recall, and click-through. |
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The act of clicking a banner, or other
ad, which links the user to the location of the advertiser's choice
(typically the advertiser's Web site or email address). |
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Percentage of clickthroughs
to total impressions. |
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A file on a computer that records information
such as where the user has been on the Web. Some Web sites use cookies
to identify visitors to the site, enabling more personalized information
to be served upon return to the site. Users can prevent web sites
from assigning cookies by adjusting options with the client's browser. |
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Printed text in an advertisement. |
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The concept, design, and artwork in
an advertisement. |
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Common characteristics used for population
segmentation. Typical demographic data points include age, gender,
postal code, and income. |
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Delivery of ads on a rotating, random
basis so that consumers see different messages. Dynamic rotation also
gives the many ads a chance to appear on a page within a single visit
to the page. |
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The process of selling products or
services via the Web. |
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The number of times a person is exposed
to an ad. |
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Graphics Interchange Format. The most
common file compression format for banner ads and most other pictures
on the Web, |
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A server side event triggered by a
user's actions on a Web page. Although hits can be used to measure
traffic activity on a Web site, they are not the most reliable gauge
as one page with five graphic elements will register six hits when
viewed, while a page with no graphics will only register one hit. |
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Text or graphics that has linking properties.
When a user clicks on hyper linked text or graphics, the user is transported
to another location of content either on the same page or another
page. |
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| Impressions (ad requests) |
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An impression is the industry term
for delivering an ad of a Web page. Technically, an impression is
a call from the ad engine to the ad server to return an advertisement
graphic. |
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| JPEG (Joint Photographic Experts Group) |
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A graphics file format (similar to
GIF), which is used more for photographs and other images containing
many colours and shading. |
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The number of times users request a
page that may contain a specific ad. |
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The process of integrating an advertisers
message with Web content on an exclusive basis. Examples of this are
transitions ads with "brought to you by" messages, consistent
co-branding of a section of content with the advertiser's icon "sponsored
by..." . |
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Advertisements that do not change while
you are visiting a page. Next time you revisit the page you will see
another advert. This allows for longer exposure to the message. |
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The process of delivering the best
possible ad to the user through content matching, proofing, or filtering. |
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The number of people who come to a
Web site. |
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Uniform Resource Locator. The unique,
identifying address of any particular page on the Web. |
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A place on the Internet or Web. The
term Web site refers to the all-encompassing body of information as
a whole, for a particular domain name. A place made up of web pages. |
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